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Our Story

At Alice + Ames, we believe that kids' clothing should be made for the best parts of childhood. That’s why we set out to design clothing you and your child will love. We were founded in 2015 by a mom of three daughters who created playful yet comfortable clothing she and her daughters loved. Since then,  Alice + Ames has grown to design clothing made to last throughout all the adventures of childhood. We make each style with the best parts of growing up in mind, from dancing in the kitchen to climbing trees in the front yard to napping on the couch. Whether it’s dancing or racing, every piece of clothing is constructed to move with your child. With a beautiful color palette, attention to details, and the softest fabrics, each style perfectly balances comfort and design, and is intended to last for years of rough-and-tumble fun to come.